 |  | [00. Introduction] |
 | |  | 001 Welcome.mp4 (26.61 MB) |
| | | 003 Using the exercise files.mp4 (6.89 MB) |
|  | | 002 What you should know before watching this course.mp4 (6.10 MB) |
| | [05. Strategy Specifies] |
| | | 015 Emphasizing or de-emphasizing strategies.mp4 (20.36 MB) |
| | | 016 Emotional and rational strategies.mp4 (11.91 MB) |
| | [07. Strategy Outlines] |
| | | 023 Bad news outline.mp4 (18.68 MB) |
| | | 022 Persuasive outline.mp4 (16.09 MB) |
| | | 021 Direct outline.mp4 (12.07 MB) |
| | [06. Choosing the Language] |
| | | 020 Being politically correct.mp4 (18.11 MB) |
| | | 017 Using the positive tone.mp4 (14.64 MB) |
| | | 019 Choosing appropriate language and structure for your purpose.mp4 (12.45 MB) |
| | | 018 Indicating benefits to the reader.mp4 (7.35 MB) |
| | [02. Analyzing the Situations] |
| | | 010 Using a combination of purposes.mp4 (18.00 MB) |
| | | 008 Presenting bad news.mp4 (13.70 MB) |
| | | 007 Emphasizing good news.mp4 (13.30 MB) |
| | | 006 Presenting information.mp4 (12.07 MB) |
| | | 009 Getting support for an idea.mp4 (11.73 MB) |
| | [01. Deciding the Strategy] |
| | | 005 Recognizing when to delay the main message.mp4 (14.96 MB) |
| | | 004 Recognizing when to begin the main message.mp4 (9.80 MB) |
| | [03. Analyzing the Audience] |
| | | 012 Understanding your relationship to the reader.mp4 (14.70 MB) |
| | | 011 Understanding audience needs.mp4 (11.90 MB) |
| | [08. Templates for Common Writing Strategies] |
| | | 024 Routine inquiry.mp4 (13.55 MB) |
| | | 027 Adjustment refusal.mp4 (12.60 MB) |
| | | 029 Combination.mp4 (11.64 MB) |
| | | 025 Adjustment grant.mp4 (10.44 MB) |
| | | 026 Claim letter.mp4 (10.40 MB) |
| | | 028 Persuasive request.mp4 (8.29 MB) |
| | [04. Determining the Correct Written Channel] |
| | | 013 Communicating internally.mp4 (12.26 MB) |
| | | 014 Communicating externally.mp4 (11.31 MB) |
| | [09. Next Steps] |
| | | 030 Wrap-up.mp4 (5.98 MB) |
| | [Exercise Files] |
 | |  | Business Writing Strategies.pdf (69.01 KB) |
