Lynda.com SEO - Keyword Strategy in Depth Free Full Download Torrent

Lynda.com SEO - Keyword Strategy in Depth full version was indexed by WarezHound on 2014-09-30 00:07:12 in Category > Other > Other under the info hash 615a4a759f7d7131beb069363fab5550bb7982d6 and was uploaded by Admin. This download package has a total file size of 592.15 MB containing 61 files.

SEO: Keyword Strategy in Depth
4h 14m Appropriate for all Feb 27, 2014


Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.

Topics include:

- Understanding how keywords work
- Using long-tail keywords, phrase patterns, and plurals
- Organizing keyword data with a keyword spreadsheet
- Interpreting data and discovering searcher intent
- Measuring keyword competitiveness and brand impact
- Examining keyword demand and keyword trends
- Applying keywords to your website for maximum search ability
- Creating effective PPC ads based on keywords
- Understanding PPC bidding strategies to avoid costly mistakes
- Measuring results so you can further prioritize marketing efforts

		[01. Introduction]
			01_01-Welcome.mp4 (14.91 MB)
		[02. Mine the Rich Resources of Keywords]
			02_01-What are keywords.mp4 (9.11 MB)
			02_02-The implications of keywords.mp4 (16.23 MB)
			02_03-How can we use keywords.mp4 (11.85 MB)
			02_04-Find keyword research resources.mp4 (6.89 MB)
			02_05-View the keyword universe.mp4 (7.36 MB)
			02_06-Read keyword data effectively.mp4 (6.92 MB)
		[03. Managing Keyword Data for Maximum Insights]
			03_01-Creating a keyword spreadsheet.mp4 (7.35 MB)
			03_02-Find initial keywords.mp4 (8.66 MB)
			03_03-Utilize the long tail.mp4 (7.05 MB)
			03_04-Find phrase patterns.mp4 (6.29 MB)
			03_05-Organize by prefix and suffix.mp4 (8.96 MB)
			03_06-Search for synonyms.mp4 (7.17 MB)
			03_07-Plan for plurals.mp4 (17.04 MB)
			03_08-Develop your keyword spreadsheet.mp4 (7.89 MB)
		[04. Find Searcher Intent from Keyword Searches]
			04_01-Find searcher intent.mp4 (18.28 MB)
			04_02-Measure brand impact.mp4 (3.88 MB)
			04_03-Research demand patterns.mp4 (7.08 MB)
			04_04-Assess the right searcher.mp4 (9.00 MB)
			04_05-Assess competitive data.mp4 (7.33 MB)
			04_06-Measure keyword competitiveness.mp4 (5.77 MB)
			04_07-Measure the competitive environment.mp4 (5.45 MB)
		[05. Adding Three-Dimensional Keyword Data]
			05_01-Intersect keyword demand and keyword trends.mp4 (3.95 MB)
			05_02-Apply tools for finding keyword search trends.mp4 (9.69 MB)
			05_03-Compare keyword trends.mp4 (8.04 MB)
			05_04-Asking why.mp4 (6.05 MB)
			05_05-Articulating strategy.mp4 (26.22 MB)
			05_06-Organizing keyword data with your additional data.mp4 (4.95 MB)
		[06. Using Keyword Management Tools]
			06_01-Introduction to keyword research software and options.mp4 (19.34 MB)
			06_02-Raven tools.mp4 (6.97 MB)
			06_03-Moz.mp4 (10.29 MB)
			06_04-SEMrush.mp4 (6.83 MB)
			06_05-Keyword Discovery.mp4 (9.48 MB)
		[07. Apply Keywords to Your Website]
			07_01-Familiarize yourself with the page title.mp4 (3.94 MB)
			07_02-See how the page title is used.mp4 (6.71 MB)
			07_03-Evaluate your page title options.mp4 (13.03 MB)
			07_04-Understand page structure.mp4 (5.33 MB)
			07_05-How to utilize page structures to your advantage.mp4 (11.93 MB)
			07_06-Keep the reader`s attention with better page structure.mp4 (8.30 MB)
			07_07-Converge strategies of structure, scanning, and spiders.mp4 (5.68 MB)
			07_08-Implement keywords throughout your content.mp4 (11.40 MB)
			07_09-Integrate keywords within your website.mp4 (11.48 MB)
			07_10-Consider alt attributes and title attributes.mp4 (10.57 MB)
			07_11-Review your navigation for keywords.mp4 (6.25 MB)
			07_12-Test your navigation for usefulness and understandability.mp4 (8.56 MB)
		[08. Apply Keywords to Your PPC Campaign]
			08_01-Create effective ads.mp4 (8.16 MB)
			08_02-Learn keyword-based bidding strategies.mp4 (6.61 MB)
			08_03-Balance keywords and quality score.mp4 (13.59 MB)
			08_04-Avoid costly mistakes.mp4 (8.73 MB)
			08_05-Focus on negative keywords.mp4 (5.69 MB)
			08_06-Add dimensions of location, timing, and word structures.mp4 (15.00 MB)
			08_07-Continually improve your campaign.mp4 (8.05 MB)
		[09. Measure Your Results]
			09_01-Don`t be fooled by rankings.mp4 (38.48 MB)
			09_02-Measure the right outcomes.mp4 (11.87 MB)
			09_03-Establish value.mp4 (7.74 MB)
			09_04-Develop keyword segments in your analytics.mp4 (9.20 MB)
			09_05-Evaluate landing pages for value.mp4 (9.63 MB)
			09_06-Troubleshoot landing page bounce rate.mp4 (10.58 MB)
			09_07-Prioritize your marketing efforts.mp4 (9.40 MB)
		[10. Conclusion]
			10_01-Next steps.mp4 (13.98 MB)
		Torrent Downloaded From ExtraTorrent.cc.txt (0.34 KB)

HTML Link:

Forum Link:

No comments